About Us
Our Story
Your Life. Your Safety. Your Badge.
At Adrenaline Badge, we believe that every second counts in an emergency. Our Medical Emergency Sticker is more than just a sticker—it’s a lifesaving tool designed for riders, adventurers, and everyday heroes who value safety as much as their freedom.
Our Mission
The thrill of the ride, the wind in your face, and the open road—it’s what every rider lives for. But what happens when the unexpected strikes? Accidents can happen in the blink of an eye, and in those critical moments, having the right medical information available can mean the difference between life and death.
That’s where Adrenaline Badge steps in. Our high-visibility emergency sticker ensures that first responders and fellow riders have instant access to your vital health information—blood group, allergies, medical conditions, and emergency contacts—so that the right help reaches you at the right time.
How It Works
✔ Visible & Instant – The bright yellow sticker stands out, making it easy to spot during emergencies.
✔ Vital Information – Displays your blood group, allergies, and emergency details for quick action.
✔ Durable & Weatherproof – Built to withstand heat, rain, and rough rides.
Who We Serve
🏍️ Riding Communities – Safety should be a shared responsibility. Our product helps riding groups ensure their members' well-being.
🚴 Everyday Riders – Whether you're commuting or exploring new roads, Adrenaline Badge ensures that help is always within reach.
Meet the Founder
Ashok Kumar, the visionary behind Adrenaline Badge, is a passionate rider and entrepreneur committed to enhancing safety in the riding community. His mission is simple: to make emergency medical information accessible, visible, and life-saving for every rider.
Ashok’s mission is bold, necessary, and urgent:
To ensure that every rider has their emergency medical information instantly accessible in times of need — when seconds can make the difference between life and death.
With Adrenaline Badge, he's introducing a simple yet powerful solution that brings life-saving visibility to medical details like blood group, allergies, emergency contacts, and pre-existing health conditions. Placed on helmets, bikes, or vehicles, these smart QR-based badges give first responders instant access to crucial data — even when the rider is unconscious or unable to communicate.
Why Adrenaline Badge? Because Riders Deserve More Than Luck.
The riding community is tight-knit, daring, and full of passion. But it’s also exposed to risk every single day. Despite advanced safety gear, thousands of riders lose their lives or suffer complications simply because critical medical information wasn’t available in time.
Ashok saw the gap. And he built the bridge.
Adrenaline Badge isn't just a product — it’s a lifeline. It's peace of mind for families, it's empowerment for rescuers, and most importantly, it's protection for the riders who live for speed but deserve safety.
Built by a Rider, for Every Rider
Ashok isn’t a corporate executive sitting in an office. He’s one of us — a rider who has felt the asphalt, chased the sunrise, and pulled over to help strangers in distress. His commitment is rooted in lived experience, deep empathy, and relentless determination to make a real difference in the biking world.
A Movement in Motion
Since its inception, Adrenaline Badge has grown into a powerful community initiative, connecting thousands of riders who believe in smart riding, responsible cruising, and having each other’s backs. With partnerships, rider clubs, safety campaigns, and strategic events, Ashok is turning a solo mission into a collective movement.
"We may ride alone, but we stand together." – Ashok Kumar
Join the Ride. Join the Revolution.
Be part of a future where safety travels with you.
Be part of a story where every second counts — and every sticker speaks for you.
Adrenaline Badge is more than safety.
It’s your silent voice. Your shield. Your second chance.
👉 #RideSafe #AdrenalineBadge #SafetyFirst #BuiltByRiders #EmergencyReady
The tragic loss of a rider highlighted the urgent need for a solution to enhance motorcycle safety. Witnessing the pain and uncertainty faced by loved ones, the aspiration was to create a tool that could prevent such heartbreak in the future. Making safety a priority for every rider became the driving force behind this initiative.
Fueled by a deep passion for rider safety, Adrenaline Badge was created as an innovative tool to provide first responders with vital emergency information when every second counts. A love for the riding community inspired the development of a life-saving solution that could make a real difference on the road.
The commitment to rider safety goes beyond just creating a product. Adrenaline Badge is dedicated to spreading awareness about the importance of carrying essential emergency information. Every rider deserves peace of mind, knowing that in a crisis, crucial details—such as medical conditions and emergency contacts—are easily accessible. This initiative continues to advocate for a culture of safety among riders worldwide.
A Promise of Protection
Adrenaline Badge stands as a promise—a commitment to every rider’s safety and well-being. It ensures that in times of crisis, essential information is readily available when it matters most. More than just a tool, it represents a pledge to create a safer riding community, where no rider is left vulnerable in an emergency. With Adrenaline Badge, every journey comes with the reassurance that help is always within reach.
Made with love in INDIA
"The road is unforgiving—your life is priceless, guard it."
Aspiration
The tragic loss of a rider
Passion
Commitment